Change Incorporated

Nothing less than a brand-new publishing platform for this ambitious (controversial) purpose-driven initiative from Vice. Can you really persuade corporations to take responsibility for the societal problems they cause?

The superlative James Gilyead and I led the design direction for a stripped-back, beautifully scaling design system to let the varied content shine.

Driven by near impossible timelines, we defined type, layout and brand direction from a tech performance perspective to minimise handover and start sweating the details in build as soon as possible. This helped all streams work at full pace from the start to craft a beautiful marriage of design and tech that’s ready to support Change Incorporated’s world-changing vision.