Penny for London

I led the design on Penny for London working for the Mayor’s Fund for London during my time at Reward. Mobile-first wasn’t just a buzzword: from UX, through prototyping and into the visual design, our focus was to deliver ease and simplicity to Londoners on the move, helping to make the micro-donation programme as successful as possible for a worthy cause. Simplicity was the guiding word and the humble copper penny was our source our colour reference and icon style.